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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2014 Dodge Durango teaser reveals new 'racetrack' taillights

Not wanting to let Jeep get all of the SUV attention for the 2014 model year, Dodge is unveiling a refreshed version of its Durango at the New York Auto Show. Teased in this image, all we can really tell about the 2014 Dodge Durango is that it will be getting Dodge's "racetrack" taillights similar to the Charger and Dart.
The chrome or painted strip currently between the Durango's Zorro taillamps have been removed to allow for a full-width LED array with "DODGE" lettering displayed more prominently above the license plate pocket. Parent company Chrysler also promises that the updated Durango will add "several new class-exclusive features," but stops short of saying what those are. Earlier reports suggest that among the changes, buyers will be able to look forward to an eight-speed automatic gearbox, which ought to improve the three-row SUV's fuel efficiency.

Roadkill builds crazy-cheap 1968 Dodge Charger rat rod using an old motorhome

Certain requests for description simply cannot be fulfilled, like if someone asked you to describe Picasso's Guernica or Gilliam's Brazil. There is only one appropriate answer to such entreaties, and that is: "You just gotta see it." That's where we are with the latest episode of Roadkill, wherein Messr's Freiburger and Finnegan dig out a 1968 Dodge Charger that Freiburger acquired in exchange for a set of cylinder heads, and intend to stuff it with the big-block motor from a long-bed, three-quarter ton Dodge pickup.
Only the pickup is too nice to tear apart, and the Charger needs a whole lot more lovin' - and parts - than initially expected. Enter, stage right, the Class A Dodge Pace Arrow motorhome with a 440 big-block purchased for $1,000, and a retired Plymouth Fury from a previous episode.
What ensues over the course of the 40-minute installment is more cuttin', yankin', leakin', stallin', hammerin' and smokin' action than you've seen in a long time, and some techniques that would have made even Cooter wonder, "I'm not sure if we should do that." By the end, though, the payoff is good enough to make you think about perusing AutoTrader for a '68 Charger just to see if maybe...