2006 Dodge Durango Slt Sport Utility 4-door 4.7l on 2040-cars

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Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Scat Pack for 5.7L Hemi V8 detailed, priced

Dodge revived the Scat Pack name back in November at the 2013 SEMA show. At the time, though, we were short of details on forthcoming upgrade packages, which were destined to add some oomph to the Challenger, Charger and Dart. We're still waiting to hear about the upgrades to the Dart's 2.4-liter four-pot, but Dodge has gone ahead and released the details on the upgrades to the 5.7-liter Hemi V8 in the Challenger and Charger R/T.
As we detailed in our original post, three different Scat Packs will be available that will allow customers to upgrade their cars without voiding the warranties. Starting with the $2,195 Stage 1 kit, owners will net an extra 18 horsepower and 18 pound-feet of torque thanks to a Mopar-branded cold-air intake, exhaust and ECU ref lash. Stage 1 is also the only package that could be installed outside of a Chrysler-authorized service center without voiding the warranty (a mechanically competent owner could even do it at home, we're told by Dodge). Stage 2 builds on the entry level Scat Pack, and adds performance camshaft kit, which boosts output over the stock 5.7 by up to 30 hp for $1,895. As with the Stage 1, the ECU is tweaked.
For those that want to go whole hog, they can add the Stage 3 for $4,995. The top-tier gets quite serious, adding CNC-ported cylinder heads, as well as high-flow headers and cats. Output over stock is 58 hp and 47 lb-ft of torque. Each kit comes with a pair of badges, just in case owners want a bit of visual flair.