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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.

Dodge Viper to out-Hell the Hellcat with supercharged V10?

The Viper wouldn't be the Viper if it wasn't the most powerful model under the Chrysler umbrella. But with the arrival of the Hellcat engine in the Dodge Charger and Challenger, the Viper has fallen behind in the bragging rights department: where the new supercharged V8 produces 707 horsepower and 650 pound-feet of torque, the naturally aspirated V10 offers "only" 640 hp and 600 lb-ft - gargantuan output figures by almost any other standard, but crucially behind on the SRT power scale. Conner Avenue is going to have to do something about that.
Although the Hellcat's engine reportedly won't fit under the Viper's hood, SRT is now rumored to have another trick up its sleeve: supercharge the existing V10. According to the Pentastar performance enthusiasts at allpar.com, Chrysler has already taken delivery of the first such prototype engines so that it can begin the process of fitting it into an upgraded Viper.
The spooled ten-pot is tipped to produce around 800 hp and 650 lb-ft of torque. More than that and the Viper's drivetrain, chassis and bodywork would have to be substantially reworked. Though beefier transmissions are available, fitting them would reportedly set off a domino-game of changes required to handle the added torque. Which may be something Chrysler would be prepared to do for the next-generation model, but in the meantime, 800 hp could prove enough to put the Viper back atop the Mopar performance ladder where it belongs, and give it an edge against the new Corvette Z06 to rekindle sales.