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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

2014 Challenger R/T Shaker, Mopar '14 Challenger bring back iconic hood

Enamored of the Dodge Challenger but wish you could get one with a shaker hood? We've got good news, because Dodge and Mopar have teamed up to bring it back.
The 2014 Dodge Challenger R/T Shaker packs the same 5.7-liter Hemi V8 as the standard Challenger R/T, but upgrades the business end with a through-the-hood exposed cold-air intake system. The retro hood scoop protrudes from the center of the hood in satin black (matching the decklid spoiler) to feed the Hemi and shakes with the engine just like the original from 1970. The Shaker model also comes with a Super Track Pak that adds a new steering rack, brake linings, shocks and 20-inch Goodyear Eagle F1 Super Car rubber. You can also shut off the stability management system completely in this car. A series of interior and exterior trim enhancements round out the look. The whole package adds $2,500 to the price of a Challenger R/T Classic for an all-in MSRP of $36,995.
In case that's not enough, Dodge is also offering a limited-edition Mopar Challenger that follows the 2010 Mopar Challenger, 2011 Mopar Charger, 2012 Mopar 300 and 2013 Mopar Dart. Limited to just 100 examples, the 2014 Mopar Challenger gets the same Shaker hood intake, unique graphics and wheels, an enhanced interior and a long list of optional extras from the Mopar parts catalog. Dodge isn't saying just yet how much the Mopar Challenger will cost, but you can bet it will command a considerable premium for the exclusivity alone.