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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

1954 Ferrari 375-Plus sells for record $18 million at Goodwood

Among all the action at the Goodwood Festival of Speed this past weekend, Bonhams held its classic car auction, bringing in a massive $38.4 million in sales. And this was undoubtedly the highlight.
Bearing the chassis number 0384 AM, this 1954 Ferrari 375-Plus has a storied racing history, competing that year in such events as the 24 Hours of Le Mans, the Mille Miglia and the Silverstone endurance race, where the late José Froilán Gonzalez drove it to victory. One of only five made, the 375 Plus packed a 4.9-liter V12 with 330 horsepower under aluminum barchetta bodywork by Pininfarina. It was subsequently owned by Kleenex scion Jim Kimberly, trading hands between owners on both sides of the Atlantic and was the subject of a legal dispute over its ownership four years ago.
With the dispute now resolved and after heated competition between two bidders, the Ferrari finally sold for £10.7 million, equivalent to $18.2 million at today's rates and accounting for nearly half of the day's sales totals. Other highlights included a 1902 De Dietrich 16-HP "Paris-Vienna" Rear-Entrance Tonneau and a a '75 Lamborghini Countach, each of which sold for around $1.7 million - the latter eclipsing the example that Bonhams also recently sold for $1.2 million.

1960 Ferrari 250 GT sells for over $8 million in record-setting RM auction weekend

Although the vast majority of eyeballs were tuned to the madness at Barrett-Jackson this past weekend, that televised car auction wasn't the only high-dollar game in Arizona. RM Auctions brought its usual gaggle of exotic wares to the desert, and the car that came out on top sold for much more than Barrett-Jackson's highest sale, the Batmobile.
Coming out on top at RM last weekend was Lot 164, a 1960 Ferrari 250 GT SWB Berlinetta 'Competizione' that sold for a massive $8,140,000 - the buyer could've nearly bought two Barris Batmobiles for that chunk of change. Lot 122, a 1967 Shelby 427 'Semi-Competition' Cobra, stood at $2,007,500 in second place, just in front of Lot 145, a 1967 Ferrari 275 GTB/4, which sold for $1,842,500.
After all said and done, RM reported $36.4 million in sales. That's a record for RM in Arizona, even though the total number of lots for 2013 was reduced significantly. Eight machines cracked the million-dollar mark, and you can see all of them in the press release right down below or peruse all of the auction results here. But first, be sure to scroll through our high-res image gallery of live photos above.