1965 Fiat 500 F W/650cc on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Abarth 695 Biposto revealed as quickest Fiat 500 yet

The Fiat 500 is supposed to be a budget model - something you can pick up with less than twenty grand to your name. But once Abarth gets its hands on it, all bets are off. The Scorpion brand is charged with getting the most performance it can out of budget-oriented vehicles like the Cinquecento and Punto, and that's just what it's done with the new 695 Biposto.
Billed as the "fastest street legal Abarth ever" (quickest?) and unveiled at the Geneva Motor Show, the 695 Biposto packs a 1.4-liter turbo four that's been tuned to produce 190 horsepower - a good thirty more than the already entertaining Fiat 500 Abarth we get in the United States. With a robust power-to-weight ratio - the highest in its class, according to the Italians - the 695 Biposto can hit 62 miles per hour from a standstill in just 5.9 seconds, more than a second quicker than the US model.
Now if you saw the name Biposto and figured out that means just two seats, you're spot on: in its campaign to trim excess fat, Abarth has ditched the rear bench and replaced the front seats with a set of Sabelt racing buckets with four-point harnesses anchored where the rear seats would be. The fixed plexiglass front side windows do their part, too. It's also been fitted with adjustable shocks, an MXL digital data recorder, a titanium rear roll bar, Brembo brakes and 18-inch OZ alloys.

The Fiat 500 GQ Edition is not all that it appears to be

With Fiat's business model effectively previewed by rival Mini's moves toward success throughout the years, it's certainly no surprise to see the Italianate 500 start to cough up some limited edition models. The 500C has already, and famously teamed with Gucci (via a small J.Lo kerfuffle) and now Fiat has brought a 500 GQ Edition to Geneva, presumably for gentlemen drivers with style.
The co-branding with Gentleman's Quarterly includes orange GQ badges that match 500 logos of the same color. The show car seen here is presented in a matte grey and carbon black paint scheme that will not be offered for the public when the car goes on sale in Europe (500 Bait and Switch Edition is more like it). Instead, European customers will get a two-tone metallic grey/black 500S, with chromed mirror caps, unique 16-inch wheels, orange brake calipers. Inside we're told the car will offer unique leather seats and a leather-covered gear knob.
See the show car in our gallery above, and scroll down below for the press release.