1973 Fiat 500 Giardiniara Station Wagon on 2040-cars

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Fiat 500e recalled over possible half shaft separation

The recently launched, all-electric Fiat 500e is already facing its first recall. According to The Detroit News, more than 270 of the EVs are being recalled to replace bolts that secure the vehicles' half shafts. The official number of affected vehicles has not been announced as of this writing, as Chrysler will not inform the National Highway Traffic Safety Administration of this issue until it accounts for all problematic 500e models that are currently sitting on dealer lots.
Chrysler confirmed to the News that the problem is in no way related to the 500e's electric powertrain, simply the half shafts. The automaker launched an investigation into this problem after learning that a customer's vehicle experienced power loss. Engineers reportedly found that two assembly steps had not been completed, and that this could lead to half shaft separation.
No injuries or accidents related to this problem have been reported. Chrysler will contact owners of the affected 500e models, who will receive rental vehicles while their Fiats are being fixed. Of course, all repair work will be completed free of charge.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."