2012 Fiat 500 Pop Auto Cruise Ctrl Great Car No Reserve! on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Fiat 500X takes the blue pill

The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards - a good third larger than the original whose spirit it embodies.
So how did Fiat make it grow? We'll give you a hint, Morpheus: it didn't take the red pill. As if it doesn't itself know, Fiat puts forward this possible explanation that's worth a watch... if you can make it through the first borderline-NSFW scene without puking. All we'll say is that the sexual suggestiveness of the 500 Abarth ad with Catrinel Menghia was a bit more palatable.

2014 Ram ProMaster configurator reporting for heavy duty

Ram has brought the configurator online for all sizes of its new ProMaster van, known to the rest of the world as the Fiat Ducato. Destined to take on the new Ford Transit and Nissan NV, the ProMaster is available in three sizes - 1500, 2500, and 3500.
Once a size has been chosen, the world is your oyster. We could (probably) spend the rest of our day with this configurator and not repeat a build once. Each truck can be had in different styles ranging from windowed van to cargo hauler to cutaway truck, while buyers can also choose from a number of wheelbases and roof heights.
Add to that an options sheet that's almost Porsche-like in length, and you get a van that can be completely customized to the needs of your business. Check out all three configurators at the following links: 1500, 2500 and 3500.