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Fiat-Chrysler alliance in jeopardy due to Pentastar's IPO filing?

The four-year relationship between Fiat and Chrysler has thus far been beneficial for both automakers, but it has also proven to be a complicated battle between Sergio Marchionne and the United Auto Workers - the latter controlling the remaining 41.5 percent of Chrysler. With the recent filing for a US IPO, it looks like Marchionne and the UAW appear to be playing a billion-dollar game of chicken, with both sides far apart on how much the union's shares are worth. If it comes down to Chrysler's remaining stake being publicly traded, it could act to drive a wedge between the two companies.
According to Bloomberg, Fiat's chairman John Elkann says "if the IPO will take place, there will be two companies, and that's different than having a single one." Now, we're not great at math, but this sounds like the complete opposite of the full merger that Marchionne has been pushing for since taking the helm at Chrysler. Bloomberg notes that the UAW's shares should be worth around $5.6 billion, but Fiat could end up paying as little as $4.9 billion for Fiat to gain full control of Chrysler. A story by The Detroit News points out that Marchionne's "alleged low-balling" is just the latest hurdle the Auburn Hills-based automaker must overcome as its ownership is being fought over for the fourth time in 15 years.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat reveals oddball FCC4 in Sao Paulo

The striking new concept vehicle seen above is called the FCC4, which stands for Fiat Concept Car... with, um, four doors. We're not quite sure what else to call it, because the Fiat Design Center Latam (as in, Latin America) has apparently tried to transcend market segments and traditional bodystyles as much as possible. It's sort of like a four-door coupe, riding high on a jacked-up suspension, with what looks at first like a pickup bed but is actually covered by a sloping glass fastback.
And we thought the Strada was weird.
This Sao Paulo Motor Show showcar is the kind of thing that makes the BMW X6 look positively conventional. Only BMW actually, you know... built theirs and put it on the market. And then it built another. The FCC4 is also longer than an X6, and less than two inches smaller in both width and height. All that weirdness is done up in metallic blue with LED lighting and a face that looks like someone gave the Range Rover Evoque a fat lip.