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Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat updates Euro-spec 500 with new equipment, Cult trim

It's been seven years since Fiat relaunched the 500, and it has, by and large, been a runaway success for the Italian automaker. Numerous variations on the theme have followed - from the convertible 500C and performance-oriented Abarth models to the 500L minivan and upcoming 500X crossover - but it's high time that Fiat give the original hatchback a bit of a refresh, and that's just what it's done... to some extent, anyway.
Debuting this week at the Geneva Motor Show, the updated 500 features a number of enhancements to keep it fresh and with (if not quite ahead of) the times. That includes a redesigned instrument cluster centered around a seven-inch TFT display developed by Magnetti Marelli. There's a new 900cc turbo two-pot TwinAir engine being offered with 105 horsepower and 107 pound-feet of torque that can get a Cinquecento so equipped to 62 miles per hour in 10 seconds and on to a 117-mph top speed while delivering 67 miles per gallon (at least on the European cycle). Finally there's a new Cult trim level pictured here, being added to the top of the range that builds on the Lounge trim with more equipment like 16-inch alloys, gloss black roof, chrome or gloss black wing mirrors and more.
We're still waiting to find out what, if any, of this equipment will make the jump to the US model, but for now you can scope out the press release below and the high-res images in the gallery above for a closer look.