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Social media star Scott Monty leaves Ford

Thu, 22 May 2014

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

2016 Ford Mustang SVT hides big power under its domed hood

Tue, 17 Jun 2014

With a number of 2015 Ford Mustang versions finally available to configure, the fun of speculating about next year's high-performance 'Stang can now begin. It looks like Ford has something seriously fun planned too. One of our spy photographers just snapped some fresh pics of the 2016 Mustang SVT, which is believed to be hiding the final body shape under all of that heavy camouflage.
Ford clearly doesn't want prying eyes looking at its new pride and joy. It would be hard to put much more obfuscation on a car than this one wears - it even has mesh baffles around the exhausts to conceal how many there are and panels over the wheels to hide their design. However, the Blue Oval can't keep everything a secret. The biggest clue that something special is hidden underneath is the massive hood bulge and vent in front of it. Clearly, whatever is under there is hungry for cool air. The shape of the camo indicates that there may be fender vents on each side, and there are also obscured outlets behind the front wheels likely to pull cool air through the brakes. At the rear, the concealment does its job, making it hard to observe any big changes. The fact that Ford wants it kept such a secret might indicate something, though.
A few photos of the interior show far less cover than the outside. You can easily make out the model's 6,500 rpm redline with a possible 7,000 rpm over-rev function. The big Recaro sport seats also look quite supportive.

Ken Block is at it again in Gymkhana 6

Mon, 11 Nov 2013

If there's one thing we'll say about Ken Block and his latest installment in the Gymkhana family, it's that it's far more structured than previous videos, but that doesn't mean it skimps on the entertainment. Block is on a purpose-built course which was touted as "The... Ultimate... Gymkhana... Grid... Course" in last week's preview. Unlike Gymkhana 5, which took placed on closed streets in San Francisco, this course seems much more compact.
Block has an entire array of challenges to tackle in his 650-horsepower Ford Fiesta ST, and none of them look particularly easy. In fact, we'd argue that Gymkhana 6's grid course requires much more precise driving that previous titles. There are Segways, Lamborghinis and massive pieces of construction equipment that all must be dealt with.
We've got the entire 6:28 of Gymkhana madness for you down below. Scroll down for the video and then hit Comments and let us know how this installment compares to previous Block works.