1965 Ford F100 Twin Beam, Custom Cab on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford builds Lightweight Concept with Fusion shell [w/video]

It's a fairly well known fact that removing weight from a car is essentially a panacea for many of the modern automobiles problems. Does it handle like crap? Remove weight. Underpowered? Don't add power; trim the fat. Need to improve fuel economy? It's diet time.
Actually executing a major weight reduction program, though, much like with human beings, is no easy task. Unlike you or I, where motivation is the issue, the prohibitive measure in trimming a car's waistline is money. Lightweight materials are expensive, with carbon fiber and carbon-fiber reinforced plastic still primarily in the domain of higher end vehicles. Even aluminum construction, pioneered on a mass-produced level by Audi and Jaguar, is only now starting to make its way into the mainstream, thanks to the upcoming Ford F-150.
With this concept, though, Ford is attempting to show that a mass-produced, lightweight vehicle isn't too far off. This is the Lightweight Concept, and while it may look like a Fusion, it weighs as much as a Fiesta. For reference, the lightest Fusion available to the public is the 3,323-pound, 2.5-liter model with a manual transmission. A manually equipped, 1.6-liter Fiesta, meanwhile, is just 2,537 pounds.