2010 Ford F150 Xl 4x4 Long Bed Pickup Truck 4wd Very Clean V8 Very Nice! on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2015 Ford Mustang GT [w/video]

At 50 years old, the object of fantasies, a tuner's dream, a movie star and more than nine million strong, it couldn't be truer to say that the Ford Mustang needs no introduction. This newest Mustang, however - making the biggest changes we've seen to the pony car since perhaps 1964.5 - is something Ford has been introducing all year.
We went on a Deep Dive, covered the way it looks when it was revealed, detailed the engine specs, got a ride in the EcoBoost and listened to the V8, got rolling footage and watched it do a standard-feature burnout.
The only thing left to do? Drive it. Having now done so for a few hours around Los Angeles, what we can tell you is to forget everything you know about the Mustang. This new car shames the old, redefines the model and gallops far ahead of anything else in the segment.

Jay Leno drives postcard-perfect '32 Ford Highboy Roadster

At the turn of the century, it was arguably the Honda Civic that best defined inexpensive performance tuning, and in the '50s it was the Tri-5 Chevys. One of the earliest platforms to gain a huge following among young people looking for a cheap way to go fast was the classic '32 Ford Highboy Roadster. This week, Jay Leno's Garage looks at one of the very first vehicles that defined the look of the hot rod heyday.
This '32 Ford was built in the '40s and graced the cover of the fourth issue of Hot Rod Magazine back in 1948. All of the hot rods that you see shining at car shows today owe a serious debt of gratitude to this roadster. It bears all of the cues that define the look, including a notched frame and hidden door hinges. Under the three-piece hood is a flathead V8 boasting all sorts of period modifications, including copper cylinder heads. It was seriously fast in its era too, and proved it by reaching 112.21 miles per hour on a dry lakebed in 1947.
These days, this hot rod is on display at the Petersen Automotive Museum. Although, if you can't make it to California to see it, the United States Postal Service is celebrating this Ford with one of its two hot rod Forever stamps. Like Jay says in the video, in terms of hot rodding, "it all comes back to this." Check out the video to learn more about this rolling piece of tuning history.