Platinum 5.4l V8 4x4 Loaded Leather Sunroof Chrome Black F150 Off Road on 2040-cars

Auto blog

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Watch live as Mark Fields is officially named Ford's next CEO

We've heard rumblings of a changing of the guard at Ford, and this live stream from The Blue Oval itself is set to confirm the rumors: Alan Mulally will be succeeded by the automaker's current Chief Operating Officer, Mark Fields.
Mulally, who is 68 years old, has served at the head of Ford for eight years, and his official retirement date will be July 1st, 2014. Fields, who is 53 this year, has been with Ford for 25 years and has been groomed to take the helm from Mulally for the last several of those years.
There's an official press release that you can read, but if you're more of a visual person, you're welcome to watch the live video feed of the announcement down below.

Ford unveils next-gen S-Max in Europe

Let's get this unfortunate though important tidbit out of the way right off the bat: The Ford S-Max isn't sold in the United States, and it's not coming here, at least not anytime soon. And so it's with our European friends in mind that we share this information about the next-gen S-Max (previewed about a year ago in concept form) that is set to debut all across Europe next year and will be shown off at the upcoming Paris Motor Show. Now, moving on...
As with the first-gen S-Max, the new model will boast seating for seven passengers, along with a decent amount of storage space, all packed into a relatively reasonably sized package. Powering the front wheels (or optionally all four) will be the buyer's choice of EcoBoost gasoline-turbocharged or turbo-diesel four-cylinder engines along with automatic and manual transmission options. Included in the mix is a new 1.5-liter EcoBoost with 160 horsepower, though the 240-horse 2.0 is likely to be seen as the headliner.
There are all kinds of new technologies on offer, ranging from Adaptive Steering to Dynamic LED Headlamps with Glare-Free Highbeams, and it's all housed inside new, more sleekly designed bodywork riding atop a chassis with new suspension architecture designed to make the S-Max a people-hauler that's still fun to drive. For all the details, we suggest you scroll down below to read through Ford's official press release.