2002 Ford Super Duty F-350 Srw Xlt on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Mercedes-Benz Sprinter and Ford Transit can haul on the track

Line up any two comparable vehicles, and eople are going to want to race them. Need proof? In its latest track battle, Auto Express wants to know which commercial vehicle can lap a circuit faster - a Ford Transit or Mercedes-Benz Sprinter. Let's face it, neither of these European vans were ever meant to be near the track unless they are delivering a racecar and a ton of parts for a fun weekend, but it's massively fun to watch them give it a go anyway.
The one thing that Auto Express really illustrates here is the modern marvel that is stability control. The driver hops curves, and these big vans lean in the corners like your friend walking home from a long night at the bar. However, because of the amazing stability systems, the vans mostly keep all of their wheels planted and never seem close to getting sloppy, despite their behemoth size.
Unfortunately, the two vans aren't exactly fairly paired. The Ford has a dual rear axle and a few other advantages over the Mercedes, but it's still hilarious to watch them go. Even better, the host breaks down everything happening behind the wheel like these commercial vehicles were two Porsches. Enjoy watching this very unorthodox battle between Ford and Mercedes.

Ford jumps back in the water with marinized 6.2L V8

Nameplates like the Mercury Mariner and Lincoln Navigator aside, Ford hasn't offered a marine engine in over two decades. But through a new partnership with one of the biggest names in the business, the Dearborn-based automaker is dipping its proverbial toes back in the water.
Announced yesterday at the SEMA Show in Las Vegas, the new partnership between Ford Component Sales and Indmar Marine Engines will see the 6.2-liter V8 from the F-150 SVT Raptor and F-Series Super Duty marinized for use in boats.
The largest privately owned inboard gasoline marine engine manufacturer in the world, Indmar has been in the business for 43 years, and figures the Ford V8 will be just what watersport enthusiasts are looking for to tow waterskiers and wakeboarders to their hearts' content.