11 Focus Se Sedan, 2.0l 4 Cylinder, Auto, Cloth, Pwr Equip, Cruise,clean 1 Owner on 2040-cars

Auto blog

Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

Watch this Ford F-150 SVT Raptor fly like an eagle [UPDATE]

The Ford F-150 SVT Raptor is a very capable truck right out of the box, but "capable" has never translated into "invincible." Just ask the owner of the machine in this video. In it, the driver gets frisky with an aggressive jump with plenty of speed on his hands. The result is enough air to make Vaughn Gittin Jr. blush. As always, it's not the launch that's painful, but the re-entry. Gravity eventually asserts its dominance over the $43,630 pickup in a big way, and when it comes crashing down, it does so with a vengeance.
The impact was hard enough to set off both the alarm and multiple airbags inside the cabin. It's unclear if anyone was injured in the stunt, but we certainly wouldn't be surprised to hear that was the case. You can check out the stunt in the video below, and remember, when in doubt, back out of the throttle. Be warned, there may be some explicit/NSFW language in the clip.
UPDATE: Second video added with an even better look at the jump added below.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.