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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

2015 Ford Focus ST gets sleeker style, improved dynamics

The Brits don't really have a major auto show these days. Not in a conventional sense, anyway, with stationary vehicles under floodlights in a closed exposition space. What they do have, you could argue, is much better: the Goodwood Festival of Speed, where the public can view the latest machinery not only under an open sky, but in motion as well, speeding up Lord March's front lawn. And this year, British automakers are rolling in with some very enticing new metal.
In the past few days alone we've confirmed the McLaren 650S GT3 and MSO, Jaguar F-Type Project 7, Range Rover Sport SVR and Ariel Ace will all be revealed for the first time at Goodwood this weekend. Ford isn't, strictly speaking, a British automaker, but for all its history in the UK, it might as well. So it's chosen Goodwood as the site to unveil its refreshed Focus ST.
The upgraded Blue Oval hot hatch still packs a 2.0-liter turbo four with 252 horsepower and 270 pound-feet of torque driving through a six-speed manual to the front wheels, so we're not expecting much change in measurable performance. But Ford has given the new Focus ST a new front suspension setup and a new electric power-assisted steering rack that combine to promise improved handling.

Ford supports bid for Detroit Rallycross race with Motown-minded Fiesta ST vid

As Ford continues its cheerleading effort to help bring the 2014 Summer X Games to its hometown of Detroit, MI, it has released footage of its 2014 Fiesta ST Rallycross car on location at some of the city's well-known landmarks. This video appears to have been shot around the same time as the previous X Games Detroit video was made, but it focuses 100-percent on rally car action.
With Ford Racing driver Andreas Eriksson behind the wheel, this Fiesta ST lays down some serious rubber atop Detroit's Cobo Hall parking structure, at Belle Isle and around the Michigan Central Depot. Detroit isn't alone in the bid for a three-year X Games contract as Chicago, Austin and Charlotte are also hoping to play host. The winning host city is expected to be announced this summer. Scroll down for Ford's two-minute video showing the Fiesta ST Rallycrossing through the Motor City.