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2015 Ford Edge holds line on pricing, starts at $28,100*

The Ford Edge gets an updated platform, bolder styling and a standard 2.0-liter turbocharged EcoBoost engine pumping out 245 horsepower and 270 pound-feet of torque for the 2015 model year. You might expect that all those new features would result in a big price bump, but you'd be wrong. Ford is keeping costs identical to the 2014 model with a starting MSRP of $28,100 (*plus an $895 destination charge), according to Edmunds. Ford spokesperson William Mattiace confirmed the numbers to Autoblog.
That's a pretty good deal, but the real ticket here might be the model's Sport trim. Buyers get a 2.7-liter, twin-turbocharged V6 EcoBoost engine with over 300 horsepower and standard adaptive steering for $28,600 plus destination. That's just $500 more than the base model.
Pricing for the Titanium trim has not yet been announced, but it'll be a short wait to find out. Mattiace tells Autoblog that full pricing and the configuration for the model will launch on November 5. He has also confirmed that the 2015 Edge will begin hitting dealers in the first quarter of 2015.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.