2004 Limited Edition Svt Cobra Convertible on 2040-cars

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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Ford Shelby GT350 Mustang is a lean, mean, Z/28-fighting machine [w/video]

If there's one thing you can count on, it's that the renewed rivalry between the Ford Mustang and Chevrolet Camaro will never, ever cease. For every version of Ford's pony car, there's an equally potent Chevrolet. And so with the debut of the Camaro Z/28 earlier this year, Ford has responded with a track-focused 'Stang of its own, resurrecting the Shelby GT350 name.
It looks to be a fine piece of work, this Mustang, with power coming from a naturally aspirated 5.2-liter V8 that will produce "more than 500 horsepower" and "above 400" pound-feet of torque. That grunt runs to the rear wheels via a six-speed manual transmission, and a Torsen limited-slip differential keeps everything in line.
But that's hardly the most impressive piece of the GT350 puzzle. Ford has increased the Mustang GT's chassis stiffness for duty here in the Shelby, and the coupe employs MagneRide damping which automatically adjusts based on road conditions and driver inputs. It's a first both for the Blue Oval and for the segment. And speaking of firsts, the GT350 uses a flat-plane crankshaft - something Ford has never included in a production V8 before.