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Focus STs for SEMA include Lotus and Gulf liveries, rally-fied police car

Ford, as we mentioned on Saturday, is pulling out all the stops for November's SEMA show, bringing 57 vehicles to the Las Vegas event. Ford will be staggering the release of its SEMA flotilla, though, so expect to hear a lot about the new additions to the fleet in the weeks to come. We already showed you the Fiesta, Fiesta ST and Mustang models that made up the first batch of SEMA cars. Next up, we have a quartet of modded Focus STs joining Ford's SEMA roster.
Our first Focus ST (pictured above) sports the legendary livery of Gulf Racing. The orange-on-blue scheme, which Ford helped make famous at the 24 Hours of Le Mans, has been updated for 2013, with a more vibrant blue. This ST was built by Universal Technical Institute, while the exterior was done by Neil Tjin of Tjin Edition. Side exhausts, a Vortech supercharger and a Motiv Concepts high-flow cat allow the ST to breathe a bit easier, while Forgestar wheels contrast well with the iconic paint scheme.
Focus ST number two has been done-up by PM Lifestyle and is inspired by "Southern California car culture." Sporting a sleek, pale blue paint job, there's also no shortage of carbon fiber on the car's exterior. The 2.0-liter, turbocharged, four-cylinder engine has been massaged by the likes of Banks Power, COBB Tuning and Ford Racing, while the suspension is wearing a shiny, new set of coilovers and sway bars. The meaty brakes, tucked behind 19-inch, Rotiform wheels, come from Wilwood, while the cabin has been fitted with a pair of Sparco Chrono seats and five-point, Schroth harnesses.

Ford and GM link bonus checks to quality scores

The poor first quarter earnings of Ford and General Motors are having an effect all the way up the food chain. Both automakers struggled with recalls in the first three months of the year, and, according to The Detroit News, they have responded by increasing the percentage of bonuses tied to vehicle quality for salaried workers, including top executives.
GM announced that 25 percent of bonuses (up from 10 percent) for all salaried workers would be tied to its vehicle quality standards. The automaker revealed in its financial report that it spent $1.3 billion on recall-related repairs in the first quarter, and net income was down 86 percent.
Ford also increased the quality proportion of bonuses for about 26,000 salaried workers all the way up to CEO Alan Mulally from 10 percent to 20 percent. The company announced in its report that the amount paid out in warranty and recall claims was about $400 million higher than expected in the first quarter. Its net income fell 39 percent from the previous year. "The change reflects how critical quality is to our overall business," said spokesperson Todd Nissen speaking to Autoblog.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.