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Auto blog
Social media star Scott Monty leaves Ford
Thu, 22 May 2014It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.
Ford announces first non-pursuit-rated police car ever
Wed, 18 Sep 2013Ford announced its first non-pursuit-rated Police Interceptor ever, based on the Taurus, which employs the smaller 2.0-liter EcoBoost four-cylinder engine in place of similar pursuit-rated Police Interceptors powered by naturally aspirated 3.5-liter and 3.7-liter V6s and the top-spec 3.5-liter EcoBoost V6. Officially called the Special Service Police sedan, the car was commissioned at the request of law-enforcement agencies that desire a more fuel-efficient vehicle for detectives, administrators and campus police, who don't necessarily need pursuit-rated vehicles.
The 2.0-liter EcoBoost engine produces 240 horsepower and 270 pound-feet of torque, but more importantly, it allows the SSP sedan to achieve somewhere in the neighborhood of 22 miles per gallon city and 32 mpg highway, which are the civilian 2.0-liter Taurus' official EPA ratings. Ford estimates that the SSP sedan will get 20 mpg city, 30 mpg highway and 23 mpg combined, with the help of Active Grille Shutters that open to allow more cooling air through to the radiator, or close to optimize aerodynamics and fuel economy. Those numbers compare favorably to the discontinued Crown Victoria-based Interceptor's 14 mpg city and 21 mpg highway and the newer Taurus-based cars equipped with V6s, the most fuel efficient of which gets 18 mpg city and 26 mpg highway.
If it was driven 90,000 miles over the course of three years, a 2.0-liter SSP sedan would save law enforcement agencies $5,042.92 versus the Crown Vic, Ford estimates. The EPA is expected to post official fuel-economy numbers for the SSP sedan in December. Until then, read the press release below for more information.
Consumer Reports says these are the worst new cars of 2014
Thu, 27 Feb 2014Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.