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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Submit your questions for Autoblog Podcast #324 LIVE!

We're set to record Autoblog Podcast #324 tonight, and our friend Peter Leung (a.k.a. BaronVonClutch), who writes about racing for Richland F1 is going to teach us how to love the vroom-vroom. Drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #324
Geneva Motor Show highlights from Zach

Ford Mustang 50th anniversary edition brings in $170k

Just the other day, we reported on the first Dodge Challenger SRT Hellcat selling for a whopping $825,000 at auction. But impressive as that sum was, the Challenger wasn't the only sought-after modern muscle car to cross the Barrett-Jackson auction block in Las Vegas this past weekend. So did this rare Ford Mustang.
The last of 1,964 special-edition 50 Years Limited Edition pony cars sold for a princely $170,000, with proceeds benefiting the Edith and Benson Ford Heart & Vascular Institute, a branch of the Henry Ford Health System.
The pony car in question is based on the 2015 Ford Mustang GT and upgrades with a performance package and nearly every option on the book, along with a unique appearance package to set it apart in celebration of the Mustang's 50th anniversary. It's available in two exclusive shades - Wimbledon white or Kona blue - with either a manual or automatic transmission. Only 1,964 highly symbolic examples were to be built, and this was the last of them.