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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2015 Ford Mustang GT Line-Lock Burnout

In this brief Short Cut, Autoblog's Steven Ewing demonstrates Line-Lock on the 2015 Ford Mustang GT. Accessed through an on-screen performance menu, the feature temporarily locks the front brakes to help you heat up the rear tires for better traction, as you would for drag racing. The result? A 15-second smokescreen.

Ford evaluating new Fiesta RS?

Word coming in from across the pond has it that Ford is working on developing the business case to create a new Fiesta RS. The development is encouraged by the extremely positive reception the existing Fiesta ST has garnered to date, and the emergence of the above-pictured Fiesta RS WRC rally car, but it'll take more than goodwill to make a more extreme version a reality.
According to Auto Express, a new roadgoing Fiesta RS would almost certainly be based closely on the ST version, albeit with some vital differences. Its 1.6-liter turbo four would be increased from 180 horsepower to somewhere around 230 hp, and that powertrain would be accompanied by lightweight alloys inside blistered wheel arches, a stripped-out interior and possibly lightweight bodywork.
The vehicle's approval would reportedly require a strong business case in Europe, and not just in the UK where Ford hot hatches traditionally enjoy a strong following. It's unclear whether the Fiesta RS would potentially make the transatlantic voyage to American showrooms, but between it and the larger Focus RS, hopefully the Blue Oval wouldn't leave its home market out of the action altogether.