1993 Ford Thunderbird Super Coupe Coupe 2-door 3.8l on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

First Ford Mustang prototype shots caught by legendary spy shooter Jim Dunne

You know how people refer to someone as having "been around the block" to mean they're very experienced? Well, when it comes to automotive spy photography, Jim Dunne actually laid down the concrete slabs of the block's sidewalk. The unforgettable Dunne more or less invented the car spy game - a fact he cemented by writing book called Car Spy - and has been delivering spy shots and reporting on the industry for some 45 years now. (He also once employed this writer as his impromptu personal chauffer on a Volkswagen trip in Germany, while he slept, but that's a story for a different time.)
In any event, Dunne must be on a mission to prove that "elder statesman" doesn't also mean "washed up" as it is his shots of the upcoming new 2014 Ford Mustang that we've been handed by our friends at KGP Photography.
Mr. Dunne has likely spent the last few years obtaining powerful telescopic lenses, as the Ford in question has clearly been photographed from some distance. Nevertheless, what you see here is visual evidence that the sixth-generation Mustang has moved beyond the mule stage, and is now testing in proper prototype form. Sources indicate that there are production-spec body panels under that baggy canvass dress; but the slightly less bulky silhouette of the new car can be just made out. While the car's bumpers have been removed to obfuscate things, we can tell by way of the camo's apertures that the car's taillights have moved upwards and towards the lip of the tail. A fender vent appears to be visible, too, just behind the front wheel.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.