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2014 GMC Sierra 4.3L V6 to offer segment-best 305 LB-FT

General Motors has released more information on the 4.3-liter V6 available in the 2014 GMC Sierra. The engine will serve up 285 horsepower and 305 pound-feet of torque, with a six-speed automatic transmission, and giving the V6 Sierra a maximum tow rating of 7,200 pounds in regular cab, short bed four-wheel drive configuration. GM claims that figure is 500 pounds more than the equivalent Ford F-150 equipped with a 3.7-liter V6, and 700 pounds more than the Ram 1500 with its 3.6-liter V6. Buyers can expect to see the 2014 GMC Sierra with the 4.3-liter engine start at $25,085 including destination.
While the engine does deliver more torque than either of its main competitors, it falls short on the horsepower front. The 3.7-liter V6 in the F-150 develops 302 hp while the 3.6-liter V6 in the Ram 1500 yields 305 hp. GM says fuel economy estimates for its newest entry will land later this year. Check out the full press release below for more information.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 GMC Canyon

As discussed earlier today, the 2015 Chevrolet Colorado is a new standout in terms of midsize trucks. But the Colorado wasn't the only pickup the General Motors team brought to San Diego for us to sample. Also along for the ride was a pack of GMC Canyons, the slightly more expensive and polished platform-mate to the Chevy.
There's no question that the Canyon and the Colorado are a lot alike under the skin - almost entirely, in fact - so GMC has worked to first create some daylight between the two trucks by way of sheetmetal. This is most obvious from the front view, where the blocky and blingy GMC grille replaces the more subdued tone and shape seen on the Chevy's nose. Projector headlights with LED running lights come as standard, and, again, with the squared-off look that is typical of the brand. 16-inch aluminum wheels come stock on the GMC, too, with the 17-inchers seen on my photo truck offered as standard equipment on the top-trim SLT.
GMC considers the Canyon to be the only premium truck in the segment (which is clearly true), and the team has spent a ton of time and effort to get the interior correct to prove out that point. "Any trim that looks like metal, is metal," I was told at the product briefing, a certain indication that the company is serious about bringing a new class of buyer to a truck segment that it hopes to redefine.