1975 Gmc Sierra Classic Beau James Truck Beautifull on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM tells NHTSA pickup truck electronic glitch is 'inconsequential'

General Motors has been enduring some serious problems with recalls recently, and it is hoping to avoid launching another major safety campaign. 200,921 2014 Chevrolet Silverado and GMC Sierra pickups are under the microscope due to a rare problem with their instruments, an issue GM calls calls "inconsequential to motor vehicle safety." The Detroit-based automaker believes that the glitch is so minor that it has filed a petition with the National Highway Traffic Safety Administration asking the government safety watchdog for permission to pass on recalling the vehicles.
The fault at issue can occasionally cause the instrument cluster to reset when drivers use the steering wheel controls to browse songs from an external media device connected to the truck's USB ports. If a song's title information exceeds 2,000 bytes, according to The Detroit News, then the instrument panel can reset, which in turn causes the gauges, shift position indicator and cruise control telltale to turn off briefly. When rebooting, other instrument panel lights may briefly illuminate without their functions actually being activated. GM claims that if this does happen, the instrument display lights go out for about 1.5 seconds and the bulb check lasts a further five seconds. However, this snafu has no actual affect on the truck's operation. The glitch is present in trucks built between January 29, 2013, and October 28, 2013.

GMC SIerra Denali is ready to live the high life

Between the information for the 2014 Chevrolet Silverado High Country and the accidently leaked picture on GMC's consumer site, it didn't take much imagination to envision what the 2014 GMC Sierra Denali would be like. But here it is. Going on sale this fall, the 2014 Sierra Denali will continue to be the most luxurious pickup truck in the General Motors portfolio, while getting more power and technology than ever before.
Like previous models, the 2014 Sierra Denali stands out from lower Sierra models with a big cheese-grater chrome grille, 20-inch chrome wheels and body-color bumpers. Inside, the Denali gets plenty of leather with contrasting stitching, but this is where GMC really steps up from the Silverado High Country with real aluminum trim and a new customizable eight-inch driver display in the gauge cluster. Standard features will include heated and cooled front bucket seats, the Intellilink infotainment system with Bose audio, while the options list offers a Driver Alert Package (with forward collision alert and lane departure warning), a rear-seat entertainment system and a Z71 Off-Road Package.
As for power, the standard engine will be the 5.3-liter EcoTec3 V8 with its 355 horsepower, and the optional engine will be the new 6.2-liter V8. Although official power figures for the bigger engine aren't in yet, GM is finally putting some estimates on paper expecting around 420 horsepower and 450 pound-feet of torque to go with a 12,000-pound towing capacity. The new Sierra Denali will be available in either two- or four-wheel drive. Scroll down for more details listed in the official press release.