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2013 GMC Acadia Denali

Refreshed, Not Refreshing
I'm probably ill-suited to accurately and fairly take the full measure of a vehicle like the 2013 GMC Acadia Denali. This is a machine conjured around the express notion of corralling and then herding a brood of rafter-swinging hatchlings to and fro in relative comfort, and with no such passel of wee Bowmans to call my own, it's difficult to give this rig a fair shake. While I can certainly weigh cargo capacity, legroom and fuel economy stats with the best of them, I'd be lying to your face if I said the word "crossover" didn't urge some uncontrollable Pavlovian recoil from the murky recesses of my frame. To put it simply, I just can't stand the damn things.
As a rule, the segment is built on a bed of compromise. Manufacturers love nothing more than to spin up a tired yarn about the virtues of this particular neck of the market. We're told the crossbreeds deliver all the ride quality, driving dynamics and fuel economy of a car married with the seating position, capability and interior volume of the SUV set. That all sounds as swell as a sunset, but as the 2013 Acadia Denali so artfully illustrates, the advertising on the box is rarely congruous with the prize inside. Even with an imaginary squad of younglings at my heels, the refreshed luxury crossover doesn't quite manage to scratch the promised itches.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM expanding Lansing Lambda CUV plant

Considering that crossovers are a rapidly growing portion of the US auto market, it's not surprising to hear that General Motors is preparing to build even more of them. The company is investing $63 million to expand its Lansing Delta Township Assembly plant that builds Lambda platform CUVs like the Chevrolet Traverse, GMC Acadia and Buick Enclave.
According to GM, the expansion will add roughly 263,000 extra square feet of space to the plant. Of that, 181,000 square feet will be for an updated body shop with cutting-edge robots. There will also be 54,000 square feet of additional room in the paint shop and 28,000 square feet of more area for general assembly.
GM isn't saying as much, but there is the possibility that this extra space could allow for additional models produced at the factory. Cadillac reportedly dropped plans to build a three-row SUV on the Lambda platform earlier this year, however, dealers for the luxury brand were recently pitched the possibility of adding large and small CUVs, an ATS convertible or a sedan below the ATS.