2003 Gmc Sierra 3500 Base Extended Cab Pickup 4-door 6.0l on 2040-cars

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Chevy Colorado, GMC Canyon midsize pickup trucks to get diesel engines

The market for midsize pickup trucks has all but been abandoned in the US, but General Motors is about to shake the market up with the all-new (to the US) Chevrolet Colorado and GMC Canyon. Launching next year, GM already told us that its new trucks would be a "fuel-efficient alternative" to fullsize trucks, and aside from the smaller size, Automotive News says that these trucks will accomplish this with a diesel engine.
According to the AN report, the next-gen Colorado and Canyon will offer a small, four-cylinder Duramax turbo diesel with a displacement of either 2.5 or 2.8 liters - both engines are currently used in this truck for other markets. This would allow GM to join the Cummins-powered Nissan Titan and Ram 1500 EcoDiesel as the only non-HD trucks in the US to offer diesel. The article goes on to say that the diesel versions of the Colorado and Canyon would launch about a year after the trucks go into production in fall of 2014.

Chevy Express 1500, GMC Savana 1500 get the axe

Fans of truck-based, light-duty vans can officially pour one out for the Chevrolet Express 1500 and GMC Savana 1500, as General Motors has officially put its long-serving big/little rigs out to pasture. Things aren't quite as sad as they sound, though. The heavier-duty 2500 and 3500 vans will soldier on, in order to duke it out with the largest members of Ram ProMaster, Ford Transit and Mercedes-Benz Sprinter families.
The move does seem to make a lot of sense. According to GM, customers only purchase the 1500-spec Chevrolet 23 percent of the time, while the GMC captures a mere 7 percent of the Savana family's sales. With numbers like that, it's no shock that GM thinks it can shift some of its buyers into its van family's more capable variants. "We knew we could move a lot of our 1500 customers into 2500-series territory," said GM's Joe Langhauser, the product manager for the company's full-size vans.
It's not just simple sales figures dictating the move, though. The 1500 line is taking up some valuable factory space that will be better spent on an eagerly anticipated new product.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")