2007 Honda Accord Ex Sedan 4-door 2.4l on 2040-cars

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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

British Honda CR-V looks tough, gets diesel and 9-speed auto

Honda just took the wraps off of its thoroughly updated 2015 CR-V for the US, with a touch more style and improved powertrain to provide more torque and better fuel economy. In our First Drive, we found that all of the changes really focused the CUV even more towards the desires of its audience of mostly families. European crossover shoppers don't have to wait too long to see these tweaks for themselves and get a few exclusive upgrades of their own.
While US models get a torquier gasoline engine, Europe loves its diesels. Therefore, the CR-V over there benefits from a more powerful 1.6-liter i-DTEC oil-burner that produces 158 horsepower and 258 pound-feet of torque. This new addition is only available on the four-wheel drive version, and it replaces the previous 2.2-liter diesel in the lineup. Also as opposed to the CVT here, there's now an optional nine-speed automatic gearbox across the pond.
According to Honda, the new diesel with a six-speed manual drops emissions by 11 percent compared to its predecessor. Opting for the nine-speed auto makes things 20 percent cleaner in contrast to the previous 2.2-liter CR-V with an auto.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.