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Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda builds custom Civic Si based on Forza Motorsport design contest

Forza Motorsport games are known for a few things, one of which is the extensive range of customization options available for each car. Gamers have complete control over the look and size of wheels, window tints, paints and decals, as well as various different finishes. For Forza Motorsport 5, players even have access to carbon fiber, gold, chrome, brass and camouflaged finishes.
To celebrate this, Honda held a little contest among gamers that challenged them to prepare a custom Civic Si. The winner would see their design applied to an actual car and shown at the 2014 Chicago Auto Show. This is that car. Designed by Tiffany Labedz, it was one of 170 entries in the Forza Motorsport Civic Si Design Contest. It took the title, with 17,000 votes from members of the Forza community.
Take a look up top for our live gallery, and then down below for the press release and images of the car from the press conferences as well as in Forza Horizon.

Fire up your 3D printer! Honda releases data for several of its past concepts [w/video]

Futurists have been treating 3D printing like it is the second coming of the Industrial Revolution for years. Everyone will have a 3D printer in their garage and be able make practically anything at home before you know it, right? Well... not quite.
While we can imagine a piece of trim breaking on our car and being able to download the file to print a new one at home, the reality is that 3D printing is still in its earliest stages as a consumer device. Still, Honda is capitalizing on the technology by allowing people to make models of its concept cars at home.
The Honda 3D Design Archive currently consists of five models based on the Fuya-Jo, FSR, Kiwami, Puyo, and NSX concepts. The printer files can be downloaded from the web and carry Creative Commons 4.0 licenses, which allow them to be freely shared. Honda promises that more files will be added to the archive soon.