2003 Honda Civic Ex Sedan 4-door 1.7l on 2040-cars

Auto blog

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

2014 Honda Odyssey first minivan to earn Top Safety Pick+ award [w/video]

You know an automaker is confident about the safety of its vehicles when it asks one of the top crash test agencies to destroy one of its newest models. That's exactly what happened with the 2014 Honda Odyssey. According the Insurance Institute for Highway Safety, Honda requested that the agency run the updated Odyssey through its full barrage of tests, and for good reason.
Aside from slight styling upgrades and a new optional HondaVac built-in vacuum cleaner, the 2014 Odyssey was also given a more rigid passenger compartment using high-strength steel to help better protect occupants. It obviously worked. Following the crash tests, the 2014 Odyssey became the first minivan to earn a Top Safety Pick+ rating, but, more importantly, it did so with "Good" ratings in all five crash categories (four "Goods" and one "Acceptable" are enough for the TSP+). Impressive.
Scroll down for the crash-test video from the IIHS along with a press release.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.