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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda CR-Z gets much-needed supercharger

Honda has really taken its time in getting an aftermarket supercharger kit for the CR-Z to enthusiasts in the US. It's finally on sale, though, and it makes you wonder if the hybrid hatchback shouldn't have had it from the day it went on sale.
The supercharger kit developed by Honda Performance Development boosts output from the CR-Z's 1.5-liter, four-cylinder engine to 197 horsepower and 176 pound-feet of torque, according to Honda spokesperson Jessica Howell, an improvement of 67 hp and 36 lb-ft. It also adds an air-to-air intercooler, high-flow fuel injectors, a recalibrated ECU and new air filter for $5,495, before installation. However, the setup only works for six-speed manual transmission models from the 2013 and 2014 model years. If you want to take things even further, HPD is also offering an optional limited slip differential for $1,375 and sport clutch for $640, according to Howell.
Development of the supercharger kit has been ongoing for years. We first saw it on the CR-Z Mugen RZ in 2012 in Japan, in which it barely bumped power to 153 hp. Later at SEMA, Honda improved things to a more respectable 185 hp. Then in 2013, we actually got to drive an early version boasting 190 hp and found it a solid improvement over the stock powertrain. It appears Honda had some further tweaks to get things to the current 197 ponies. More good news: assuming you get the package installed at a dealer, the car maintains the balance of its 5 year/ 60,000 mile Honda limited powertrain warranty.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.