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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda Fit loses Recommended rating from Consumer Reports

Thanks to its poor performance in the most recent round of Insurance Institute for Highway Safety crash testing, where it received the lowest overall score in the small-overlap test, Consumer Reports has bumped the Honda Fit from its "Recommended" list. When a car gets bumped from the magazine's coveted ranks, it's usually cause for concern. This is not one of those times.
As there is a new Fit barreling towards dealerships for an on-sale date this spring, we wouldn't pay too much credence to the current car's demotion. It's expected that the next-generation Fit should pass the test with flying colors, as CR is quick to point out that newer Hondas have traditionally done very well in the tricky small-overlap crash testing.
Of the subcompact cars tested by the IIHS, only the Kia Rio, which netted a "Marginal" score overall, is a Consumer Reports "Recommended" vehicle.

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.