2004 Honda S2000 on 2040-cars

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2013 Honda Fit Sport

Revisiting The Runabout Of Record
The current Honda Fit has been around the block a few times. The subcompact hatch has soldiered on without significant revision since its first update for US customers in 2009, and while Honda is on the verge of launching a third generation, we thought we'd take the time to see how the runabout stacks up against the new wave of small, efficient and plucky five-doors now on the American market. Those include old standbys like the Nissan Versa and Toyota Yaris, as well as relative newcomers like the Chevrolet Sonic and Ford Fiesta.
Those machines may have all covered ground on the Fit, but Honda's wee machine holds a pleasant surprise for those buyers still willing to give the car the time of day. While the rest of the Japanese automaker's lineup has succumbed to dreaded model bloat, the Fit has remained true to the spirit of Honda that we remember from our vagabond youths. This may very well still be the closest genetic ancestor to the Civic models of old.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda marks 20 million vehicles made in the USA

Japanese automakers manufacturing in the United States is nothing new. But it was in November of 1982 when the first Honda Accord rolled off the assembly line in Marysville, OH. It was the first Japanese vehicle assembled in the US, and in the nearly 32 years since, Honda has made 10 million Accords here for a total of 20 million cars manufactured in America - enough to span from New York to San Francisco twenty times. It's that double landmark which Honda is now celebrating.
Honda has come a long way in those three decades, keeping that original plant in Marysville on line while expanding to three more - in East Liberty, OH; Lincoln, AL; and Greensburg, IN - with a fifth plant (the Performance Manufacturing Center) opening on the same site in Marysville to build the Acura NSX next year. It also builds engines in Lincoln and in Anna, OH, and automatic transmissions at Russells Point, OH, and Tallapoosa, GA.
Between those seven sites, Honda produces 11 different models, including the Accord, Civic, Crosstour, CR-V, Pilot, Odyssey and Ridgeline as well as the Acura ILX, TL, RDX and MDX. Production keeps on ramping up as Honda produced a record 1.3 million vehicles in the US last year, 95 percent of which are sold in the US. Scope out the details in the press release below and click the image above to see it all laid out in a handy infographic.