2013 Hyundai Santa Fe Sport Sport Utility 4-door 2.4l on 2040-cars

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Hyundai in trouble for overstating fuel economy numbers at home, too

Hyundai is, understandably, "very confused by the fine and the different results."
The South Korean government is investigating Hyundai and Ssangyong, alleging that the two manufacturers overstated the fuel economy figures on some of their crossovers. But while the initial investigation is being carried out by the Ministry of Land, Infrastructure and Transport, a separate branch of government, the Ministry of Trade, Industry and Energy is supporting the manufacturers' estimates. See Americans, our government isn't the only dysfunctional one.

2013 Hyundai Sonata Hybrid gets bigger, better battery pack, lower MSRP

Just yesterday, we told you how Hyundai's 2013 Sonata Hybrid was late out of the gate (along with its mechanical twin, the Kia Optima Hybrid), with growing speculation suggesting that the company was revisiting its gas-electric sedan with an eye toward improving its efficiency.
Well, today Hyundai has released official details, and that's exactly what's happened. Sporting a larger starter generator, a higher output electric motor and a more potent 47 kW lithium polymer battery, the 2013 Sonata hybrid is more efficient than before. The revised hardware helps the sedan jump two miles per gallon combined over its 2012 predecessor. That pushes the 2013 Sonata Hybrid to 36 mpg city, 40 mpg highway and 38 mpg combined. Engineers also tweaked the machine's software, with revised driving pattern detection and engine on/off logic.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.