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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Top torque-to-weight ratios under $100k, $50k and $25k

Horsepower may steal a lot of headlines, but the always-more-complex torque figure is often a critical one for both the workingman and the motoring playboy. The measure of rotational force represents the twist that can liquefy one's tires or haul one's horse trailer. Good stuff.
It follows then, that as with the horsepower-to-weight list that we assembled for you a few months ago, a list of cars that offer the most pound-feet with the fewest pounds to carry, is an interesting one to break down. Sure, there's a big difference in how the torque is applied from a turbocharged six-cylinder in a Swedish luxury sedan and a massive heavy-duty truck's turbo-diesel. But being the car/stat geeks that we are, we think it's kinda neat that those two vehicles rank near each other where torque and weight intersect.
As with the horsepower list, we've given you figures as pounds per every one pound-foot. Again broken down into broad price categories, we've got a mixed bag of 2014 and 2015 models here, too. Every effort has been made to select the most up-to-date prices and specs, and we've also to omitted some '14 cars that won't be re-upped after the ongoing yearly changeover.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.