2014 Hyundai Veloster Turbo on 2040-cars

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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Hyundai delivers its first Tucson Fuel Cell to a California customer

With expected pomp and circumstance, but short of a marching band, Hyundai delivered its first Tucson Fuel Cell crossover to the Bush family in Southern California on Tuesday. Dave Zuchowski, president and chief executive officer of Hyundai Motor America, was on hand to officiate along with an array of other government officials, including California Air Resources Board chairman Mary Nichols. The automaker is touting the emissions-free vehicle as the "world's only mass-produced fuel cell vehicle" as it travels down the same assembly line as the other Tucson models - its production is scalable, based on demand.
The Tucson Fuel Cell replaces the standard model's 2.4-liter, four-cylinder, gasoline combustion engine with a 100-kW fuel cell stack, which sends power to a 100-kW (134 horsepower and 221 pound-feet of torque) electric motor driving the front wheels. A 24-kW battery pack, shared with the Hyundai Sonata Hybrid, is used for storage. The vehicle earns the customer a combined 50 MPGe, while earning the automaker up to $130,000 through California's ZEV credit system.
As the hydrogen refueling infrastructure is extremely underdeveloped, Hyundai will initially only offer the Tucson Fuel Cell on a lease program to customers in the Los Angeles/Orange County areas, where it has approved six stations with the 700-bar (WEH TK17 pistol-grip nozzle) pumps. The automaker has packaged the program with a $2,999 drive-off, with payments of $499 per month for 36 months. To nearly eliminate operating expenses, the automaker is throwing in "unlimited free hydrogen refueling" (keep in mind that the leasee is only contracted to 12,000 miles each year, so that will put a cap on how much free fuel flows from the pump) along with the company's At Your Service Valet Maintenance at no extra cost.

Does this Hyundai Intrado concept preview the next Tucson?

The second generation of Hyundai's Fluidic Sculpture design language has arrived a bit early, thanks to these leaked images of the Korean automaker's Intrado Concept. Set to make its big debut at next month's Geneva Motor Show, the three-door crossover is based on a next-generation version of the hydrogen powertrain used in Europe's ix35 Fuel Cell (that'd be a hydrogen Tucson, for anyone who's wondering).
We can see some 2015 Genesis Sedan in the grille, but the sharp, narrow LED headlights are something different. The c-shaped LED taillights also look good, although we're less sure about the odd fairings around the wheel wells. Overall, it's not a terrible design in our minds, but it probably won't be the pretties vehicle to debut in Geneva.
But instead of focusing on the design, let's talk about what impact the Intrado may have on Hyundai. Aside from the hydrogen powertrain, it seems as if the Intrado's design is too conservative to be a pure concept. Instead, and as you may have guessed from our headline, we're thinking this could be a preview of the next-generation Tucson. Considering the Tucson and its cousin the ix35 are the oldest vehicles in Hyundai's lineup (not counting the Sonata, which is getting replaced at the New York show) and it's a vehicle sold worldwide, previewing its replacement on a stage as big as Geneva doesn't strike us as a bad idea.