2006 - Infiniti Fx on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Infiniti Q70 stretches out in NYC

Infiniti released its refreshed Q70 (the car formerly known as "M") in New York this morning. The luxury sedan is brings with it, quite literally, a big change: it's now the only vehicle in its segment to offer both long- and short-wheelbase options here in the US (other automakers do this in China). Currently, the two-wheelbase sedan strategy is exclusive to the ranks of fullsize players like the BMW 7 Series, Audi A8, etc.
Infiniti has elongated the standard Q70's wheelbase from 114.2 inches to 120.1 inches, in doing so lengthening the car 7.3 inches overall. For the sake of comparison, a standard wheelbase Audi A8 runs 117.8 inches, so the Q70 is no slouch. The extension mostly benefits rear-seat occupants, who are treated to an extra 5.6 inches of legroom. We think the enlargement improves the car's aesthetic, as well.
In addition to the long-wheelbase option, there are a few other tweaks in store for 2015. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. Aspects currently seen on the smaller Q50 are evident, as well, such as the "double-arch" grille that comes with mesh-finish inserts. The fascia also includes a new front bumper with integrated foglights. Interior changes seem to be fairly minimal, but that's not necessarily a bad thing. The outgoing Q70 had a spacious (if dated), luxurious cabin with all kinds of high-quality materials.

Infiniti QX70 S Design goes dark in the City of Light

As Infiniti continues its attempts at making inroads in the European market, it's showing off a sharper-looking version of its QX70 crossover. Much as it does in the US market, the CUV, formerly known as the FX, is adding an S Design trim.
The new trim pack adds plenty of dark chrome to the exterior of the fashion-forward QX70, with the stuff finding its way onto the grille, foglight surrounds and side grilles. While not dark chrome, the 21-inch alloys, mirror caps and roof rails are now painted black, while the headlights are smoked. Black lacquer trim, black leather and purple stitching stand out in the S Design's cabin.
Hop up top for our full gallery of live photos of Europe's new, dark-chrome-adorned QX70, and then head below for the original press release, issued by Infiniti earlier this month.