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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Popular Science magazine's Best Of What's New 2012 all ate up with cars

Popular Science has named the winners in its Best of What's New awards, the victors coming in the categories of aerospace, automotive, engineering, entertainment, gadgets, green, hardware, health, home, recreation, security and software. The automotive category did not go wanting for lauded advancements:
Tesla Model S: the Grand Award winner for being "the standard by which all future electric vehicles will be measured."
BMW 328i: it's 2.0-liter turbocharged four-cylinder gets called out for being more powerful and frugal than the six-cylinder it replaces.

Infiniti recalls Q50 and Q70 Hybrid models

Infiniti is issuing three separate recalls for its Q50 Hybrid and Q70 Hybrid and M35 Hybrid covering roughly 13,794 vehicles in North America.
The larger campaign listed by the National Highway Traffic Safety Administration covers 5,831 examples of its 2014 Q50 Hybrid (shown above) and 2014 Q70 Hybrid in North America, with 5,412 of those in the US and its territories. According to NHTSA, "due to a software error, the electric motor may stop working while the vehicle is being driven using the electric motor only," creating a "stall-like condition." To fix the fault, the company is reprogramming the motor inverter software, and owners should be contacted in mid-November.
The second recall covers just 890 2014 Q50 Hybrid and 2014 Q70 Hybrid models in North America, with 817 of those residing in the US. It's possible that their transmission housings were damaged during manufacturing, and on affected models, the housing could have a crack that might fracture while driving. Dealers will inspect the transmission and faulty examples will be replaced.