2007 Infiniti M35x 4x4 Awd Technology Package Navigation Back-up Camera on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Autoblog's Matt Davis named Infiniti global product and brand communications director

The door that separates automotive journalism and automaker PR swings both ways, and swings often as we see journalists move over to PR and vice versa. This time, however, it's one of ours.
That would be Matt Davis, longtime European correspondent for Autoblog and frequent contributor to numerous other publications including AutoWeek, Edmunds and Esquire. He was co-founder and longtime chairman of the World Car of the Year Awards, and serves on the jury for the International Engine of the Year awards as well. Matt has resided in Milan since 2001, writing for publications around the world in a number of languages, but will now be moving to Hong Kong.
That's where he will be taking up his new position as Global Director of Production and Brand Communications for Infiniti, which relocated its global headquarters to Hong Kong from Japan more than two years ago. In his new capacity, which he officially assumes on July 14, Davis will report directly to Infiniti's general manager of communications Stefan Weinmann.

Infiniti Q50 Eau Rouge Concept bows again, now with more GT-R [w/video]

Think back to the 2014 Detroit Auto Show and you'll remember the Infiniti Q50 Eau Rouge concept - a sedan that showed the potential design direction for a seriously high-performance take on the Japanese automaker's new entry-level luxury sedan. And while the show car we saw in Detroit was all well and good, it lacked something. Specifically, an engine. Kind of an important thing for a performance concept, right?
Here in Geneva, Infiniti rolled out that same Q50 Eau Rouge, but with one major modification: the sedan now boasts a twin-turbocharged 3.8-liter V6 under its hood - the same engine that's found in the Nissan GT-R supercar. In the Eau Rouge, this V6 is tuned to produce 560 horsepower and 443 pound-feet of torque, sent to the ground via the GT-R's all-wheel-drive system. Of course, this super-hot Q50 is still purely a concept, but Infiniti says that the potent engine underhood will allow the sedan to sprint to 60 miles per hour in less than four seconds, on its way to a top speed of over 180 mph.
The oft-fabled "four-door GT-R" still isn't confirmed for production, so for now, all we can do is cross our fingers (and toes). Check out the Q50 and its new beating heart in the gallery, above, and scroll below to hear what that potent Eau Rouge sounds like.