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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti Synaptiq concept 'spinal lock attachment' makes you one with your car

The theme of this year's LA Design Challenge is "Sensing the future" and asks, "How will cars interact with us in 2029?" Infiniti has kicked off entries in the LA Auto Show's yearly visionary party with its low, wide and versatile Synaptiq concept. Less a car and more of a set of interlocking pieces, the Synaptiq is termed a "universal fuselage pod," a teardrop-shaped capsule with a liquid-crystal canopy that can be fitted to different propulsion devices: a Formula One-like chassis, a desert buggy rig and a jet airframe.
Yet it answers the challenge not by being able to fly through deserts and air, but with its human-machine interface. The driver/pilot wears a Synaptic S.U.I.T. (Symbiotic User Interface Technology) fitted with biometric sensors and synthetic muscles, and through a "spinal lock attachment," he or she is made one with the car.
You gaze upon its gewgaws in the gallery above, and read more about it and other concepts from Acura, CALTY, Honda, Mercedes-Benz, Nissan, Peterbilt, Qoros, Subaru and Volkswagen that will vie for the King of the Future title at next week's LA Auto Show.