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Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

Popular Science magazine's Best Of What's New 2012 all ate up with cars

Popular Science has named the winners in its Best of What's New awards, the victors coming in the categories of aerospace, automotive, engineering, entertainment, gadgets, green, hardware, health, home, recreation, security and software. The automotive category did not go wanting for lauded advancements:
Tesla Model S: the Grand Award winner for being "the standard by which all future electric vehicles will be measured."
BMW 328i: it's 2.0-liter turbocharged four-cylinder gets called out for being more powerful and frugal than the six-cylinder it replaces.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.