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Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

2014 Infiniti Q50 priced at $37,605*

Infiniti has released full pricing information for its new 2014 Q50 line, which, as you're probably aware, replaces the well-liked G-series sedan. You may be wondering why this is news, as Infiniti announced pricing for its new Q50 sedan back in March. Apparently, though, those earlier prices applied only to the special pre-sell offer announced earlier this year and are only good for cars ordered by October 31, 2013.
Starting in November, base 2014 Q50 models with the automaker's 328-horsepower 3.7-liter V6 engine will begin at $37,605 (*including a $905 destination fee), while the sportier Q50S model will begin at $44,105. Adding all-wheel drive to either model costs an additional $1,800 over the standard rear-wheel-drive models. Regardless of engine or whether it's rear- or all-wheel drive, the Q50 comes with a seven-speed automatic transmission.
Opting for the 2014 Infiniti Q50 Hybrid will get the buyer a powertrain consisting of a 3.5-liter V6, a 50kW electric motor and a lithium ion battery that offers up a total power output of 354 hp and a highway fuel mileage rating of 36 miles per gallon, all for a starting price of $44,855, which includes the Premium group. The most expensive version of the new sedan is the Q50S Hybrid with all-wheel drive. That model carries an MSRP of $49,055.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.