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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.

Infiniti hybrid sports car coming by 2016 after all?

Infiniti makes plenty of good cars, crossovers and SUVs. The premium Japanese brand also has a well-defined presence in racing on the world's largest stage in the form of a partnership with Red Bull in Formula 1. What Infiniti doesn't have, though, is a range-topping halo car.
A report from Autocar in the UK suggests that Infiniti's gaping top-shelf hole may soon be plugged by 2016 with a new hybrid sports car along the lines of the well-received Emerg-E and Essence concepts. This report is contrary to news we heard from Autocar late last year, when company officials reportedly told the publication that a swoopy and fuel-efficient machine like the Emerg-E wouldn't be produced.
Interestingly, Infiniti is said to sense strong demand from so-called "little emperors ... who are used to getting what they want," many of whom live in Asian countries, who are also environmentally conscious. Infiniti exec Andy Palmer told Autocar to expect something "like the Tesla sports car option, but with more flexibility in terms of range."