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Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.

Jaguar F-Type Project 7 leaks in production trim ahead of Goodwood debut

Just yesterday we brought you word that Jaguar was planning to bring something special to the Goodwood Festival of Speed this year - the first product of its Special Operations division - and now we have it right here.
Previewed in concept form last year, Jaguar's big reveal appears to be the production version of the Project 7 show car - an extreme speedster version of the F-Type. Though we still don't have official details, these images leaked courtesy of 4WheelsNews show that the roadster seems to have lost little in the transition from concept to reality.
The bright blue paint job has been replaced by a more British shade of green, but the white trim - including the racing stripes running across (not up) the hood, the grille surround and the number circle on the door - appear to have carried over. As has the D-Type-inspired, fin-like, single raised cowling on the rear deck, though now positioned behind the left-hand driver's seat instead of the right. The wheels are fresh and the front lip spoiler looks even bigger, and the rear wing appears to have been reshaped.

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.