1999 Jaguar Xjr Supercharged on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar working on 700-hp, 200-mph hybrid F-Type?

After first driving the 2014 Jaguar F-Type in Spain this spring, we came away mighty impressed. Of course, if you had to pin us down for a top three wish list of what improvements we'd like to see, we'd probably hit you with something like: 1) Less weight. 2) Less weight and 3) Less weight. Oh, and if we're feeling presumptuous, maybe some additional transmission choices.
Despite leveraging aluminum for the body and chassis, this Jaguar is still a bit of a fat cat compared to its rival models from Porsche. We never felt like it was lacking for power in any of its three supercharged trims, least of them the 495-horsepower V8 S, which is a genuine madman. We knew the variants would come, though - a quick look at the rest of Jag's lineup provides all the evidence you need of that. And so we're not surprised to see word of a hyper-powered F-Type on the horizon, an R-S version. What is surprising, however, is a new report that put its motivation at over 700 horsepower and its top speed at 200+ mph. Us? We're just hoping the latter figure comes at least partially as a result of a hardcore diet.
This F-Type R-S news comes according to the rumormongers at AutoExpress, who expect the high-power Brit to come in coupe form, at least initially. We still haven't seen the debut of the fixed-head F, but plenty of spy shots suggest its arrival is imminent. Wildly, AE posits that Jag won't look for more displacement to gain power, it will instead radically downsize by using a 1.6-liter turbo- and supercharged four-cylinder and an array of electric motors. If that sounds familiar, that's because AE suggests the high-tech powertrain will be scavenged from the defunct C-X75 supercar program (interestingly, earlier reports suggested this combination would only deliver about 500 horsepower).

Jaguar F-Type Project 7 arrives Stateside for $135k*

There are a great many things we love about the Jaguar F-Type, but one of them is that, whatever price point you're looking at, there's an F-Type for you. (Well, not any price point... this is a Jag we're talking about, but pricing varies greatly.) Got $65k to spend? That'll get you into a base F-Type V6 coupe, and you'll likely be happy for it. Eighty grand will get you into an F-Type V6 S, $90k into a V8 S roadster, and a cool hundred grand will get you the top-of-the-line F-Type R coupe. But what if you want to spend more than that? What if you've got more like $165,000 in your pocket and it's burning a hole when it should be burning rubber?
Well we've got good news for you, friend, because that's exactly how much the exclusive F-Type Project 7 will set you back. Making its US debut during Monterey car week, Jaguar has announced that the most exclusive version of its two-seat sports car - revealed in production spec just recently at the Goodwood Festival of Speed - will cost $165k in the US (plus the standard $925 delivery charge). That's roughly the price of an F-Type R and a base F-Type V6.
For all that scratch, you get an open-top roadster with 575 horsepower on tap - more than any production road car Jaguar has ever made before, and that includes the XJ220 and ultra-rare XJR-15 supercars. The most potent version yet of Jaguar's ubiquitous and long-serving 5.0-liter supercharged V8 is enough to send Project 7 to 60 in 3.8 seconds and on to an electronically limited top speed of 186 miles per hour.