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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar to finish building six remaining Lightweight E-Types

Back in February of 1963, Jaguar set about making a small run of lightweight E-Types. It recrafted the bodywork out of aluminum, shoehorned in a 3.8-liter straight-six with an aluminum block, stripped out the interior, removed the chrome trim and fitted lighter-weight side windows. The result was a 250-pound reduction in curb weight and a commensurate increase in performance, especially evident on the race track. The company originally set about building 18 examples, but only managed 12. The remaining six were allocated chassis numbers, but were never built. That is, until now.
Fifty years since the last of the original 12 lightweight E-Types were completed, Jaguar has announced that it is preparing to resume production and complete the final six examples. The company has assigned its top craftsmen to the job, who will build the half-dozen continuation Lightweights to the same exact specifications as the original dozen. Former sister-company and perennial arch-rival Aston Martin undertook a similar task (or at least authorized Zagato to do so) when it sanctioned four continuation examples of the original DB4 GT Zagato based on original chassis numbers in 1988, and another two based on original body shells and stock DB4 chassis in 1992.
Jaguar has not yet announced pricing and availability for the continuation Lightweights, but the first old-is-new example is set to debut this summer, whereupon Coventry will release further details. You can bet, though, that each one will be snapped up rather quick at just about any price the British automaker cares to put on them.

2015 Jaguar F-Type Coupe is a seriously pretty kitty

The F-Type roadster is a beautiful car, but if we're honest, the coupe might be even more so. The hard top creates a smooth, uninterrupted line from the windshield all the way back to the rear of the car, the kinked-up rear-quarter windows are a nice touch and, overall, the design looks more organic than the roadster.
With the coupe's introduction also comes a new engine in the F-Type lineup, the 550-horsepower 5.0-liter supercharged V8 found in the XFR-S and XKR-S, and it's fitted to the top model, the F-Type R Coupe. The 495-hp mill in the V8 S roadster won't be an option in the coupe, however, but we're okay with that because Jaguar claims the 550-hp variant will scoot to 60 mph in just four seconds. Jaguar also will offer the base F-Type Coupe, with a 340-hp 3.0-liter supercharged V6, and the F-Type S Coupe, which has the same engine tuned to 380 hp. The base and mid-level models are quite quick, and can accelerate from 0-60 mph in 5.1 and 4.8 seconds, respectively.
The F-Type Coupe is priced starting from $65,000, the S Coupe adds $12,000 and the R Coupe starts at $99,000 (prices don't include $895 destination fee). For more F-Type Coupe info, check out our previous post on it, or head on below to read the press release.