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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Jeep Wrangler Dragon Edition coming to North America

If 2012 was the year of the dragon in China, perhaps the US can claim 2014. After showing the Jeep Wrangler Dragon Design Concept at the 2012 Beijing Motor Show, and apparently receiving "tremendously positive feedback" from Jeep enthusiasts across the globe, the automaker has decided to introduce a production version that will hit US showrooms this fall with a price of $36,095.
"The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune," says Jeep, and that apparently equates to a blacked-out Wrangler Unlimited with bronze satin gloss highlights inside and out, along with big dragon decals that start on the hood and run down the fenders. There are 18-inch matte black wheels with a bronze outer edges, and a dragon-emblazoned spare tire cover completes the look.
We suggest you peruse the high-res image gallery above to see all the black and bronze detailing yourself, and make special note of the interior. In related news, all 2014 Jeep Wrangler models get an optional Trail Kit and clear park lamps to replace the previous amber units. New colors include Amp'd, Anvil, Copperhead, Flame Red, Granite Crystal and Hydro Blue (Freedom edition only), which join carryover colors Billet Silver, Bright White, Black and Dune.