2005 Jeep Wrangler X 2 Dr Sport on 2040-cars

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2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.

Jeep Wrangler Dragon Edition coming to North America

If 2012 was the year of the dragon in China, perhaps the US can claim 2014. After showing the Jeep Wrangler Dragon Design Concept at the 2012 Beijing Motor Show, and apparently receiving "tremendously positive feedback" from Jeep enthusiasts across the globe, the automaker has decided to introduce a production version that will hit US showrooms this fall with a price of $36,095.
"The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune," says Jeep, and that apparently equates to a blacked-out Wrangler Unlimited with bronze satin gloss highlights inside and out, along with big dragon decals that start on the hood and run down the fenders. There are 18-inch matte black wheels with a bronze outer edges, and a dragon-emblazoned spare tire cover completes the look.
We suggest you peruse the high-res image gallery above to see all the black and bronze detailing yourself, and make special note of the interior. In related news, all 2014 Jeep Wrangler models get an optional Trail Kit and clear park lamps to replace the previous amber units. New colors include Amp'd, Anvil, Copperhead, Flame Red, Granite Crystal and Hydro Blue (Freedom edition only), which join carryover colors Billet Silver, Bright White, Black and Dune.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.