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NHTSA closes investigation into Jeep Liberty fires

The investigation that the National Highway Traffic Safety Administration opened into the Jeep Liberty in October 2013 has been closed. NHTSA received two (!) complaints about fires starting in the driver's door, thought to be caused by the master power window switch. The initial estimate was that 80,000 Libertys could be roped into a possible recall, but according to a report in the Detroit News the agency examined records for 425,000 Chrysler products that used the same window switch, including the Dodge Nitro and Chrysler Town & Country minivan.
After canvassing 265 warranty claims related to the master switches, NHTSA concluded that the rate of fires compared to the "large population of vehicles" was rather low, and that there was no trend pattern behind the few issues it did find. Perhaps with that, and the closure of the trailer hitch investigation, the Liberty can finally rest in peace.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2015 Jeep Renegade brings the cute

The jig is up, the noose is out, we finally found it: the Renegade that Jeep has made, retrieved for a bounty.
Okay, enough of that. Meet the Renegade - Jeep's cute little compact crossover that makes its official debut here at the Geneva Motor Show. We recently brought you a massive Deep Dive into what makes the Renegade tick, and we're now getting our first live look at the tiny Jeep, live from its coming out party in Switzerland.
With the exception of associate editor Jonathon Ramsey, who doesn't know what he's talking about, we at Autoblog are kind of smitten with the little Jeep - it's a really unique package, featuring details that really make it kind of special (notice that jerry can pattern in the taillights, for example). Jeep will offer the Renegade with either a 1.4-liter turbo-four (from the Fiat 500L) or a 2.4-liter naturally aspirated four (from the Dodge Dart), with either a six-speed manual transmission or a nine-speed automatic. There will even be a Trailhawk version with four-wheel drive - properly trail-rated, to boot. The Renegade also features a nifty new My Sky removable roof panel system, giving this little cutie sort of a baby Wrangler feel.